MKA Day- One Day Did Make a Difference!!

In a room filled with electric energy and excitement, MKA's inaugural "MKA DAY: One Day for Alumni to Make a Difference" held on October 17th was an unparalleled success. The goal of 300 donors was met by 4:00 p.m., releasing a $20,000 challenge gift. An unexpected, second challenge of $10,000 helped secure an additional 150 donors! Over $200,000 was raised from generous alumni, including donations from many first-time alumni givers and many more who entered into the spirit of the event by increasing their pledges to Annual Giving.

The concept of a one-day drive for alumni solicitations, supported by targeted text messages, mailings, videos, social media posts and real-time updates which sparked competitions between classes, was a first for the school, as was the concurrent phonathon manned by alumni, current and past parents, trustees, student volunteers and current and former faculty members.

Overseen by the mammoth efforts of the Alumni and Development Office, the day was met with positive feedback from alumni who appreciated the ease of one-click, mobile giving. As more than one alumni said, "I'm so glad to see MKA taking advantage of today's technology". Another posted on his Facebook page that "I just gave to MKA DAY. It was so easy, I didn't even have to put down my cigar."